Banking | International | Freelance | English | Listed company | 1095383
For these focus products you will map customer behaviour using web and behavioural analytics. You use different analytics tools (e.g. Adobe Analytics, Contentsquare, Qlik Sense).
You identify significant bottlenecks for customers and prospects by conducting an end-2-end analysis of the customer experience. You visualise (automated) marketing within the customer journey and provide communications performance reports.
You analyze ad hoc actions and communications to (future) customers.
You perform basic analyses on CRM customer data (product ownership, demographics, ...).
You keep track of the sales data for the client journeys connected to your go-to-market team.
You bring the insights from different analytics and data sources together to create a clear story for your colleagues on which they can base their marketing decisions.
You contribute to the discussion of optimization possibilities that (can) enhance customer attraction, conversion, etc.
Profile and Skills
Customer journey mapping or similar methodologies to map the customer journey.
Knowledge of different performance marketing metrics (CTR, engagement, drop-out, exit-rates, etc) and others to properly understand and analyse the customer journey.
Knowledge of web and behavioural analytics tools is a plus (Adobe Analytics, Google Analytics, etc).
Data visualisation techniques to clearly convey insights - SEO, SEA, AB testing: you don't necessarily need to set up these "techniques," but you do need to understand and be able to analyse them. Are these your good qualities?
Passion for data and analytics (both mindset and knowledge of web and behavioural analytics tools).
Passion for everything that is going on within Marketing (new trends, techniques, insights, etc).
You have an agile mindset.
You are able to easily adjust to changing priorities, both within and outside of the team.
Remote work policy: 2 days at the office, 3 days at home
Starting date: As soon as possible
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Contracting / Freelance
Banques & Finances
Data & Advanced Analytics
Contacter un consultant
Contactez Karo De Schryver, le consultant en charge de cette offre d'emploi, situé à Antwerpen