Established Brand Asset Lead France Benelux - Pharmaceutical sector
Opportunity for 10+ years experienced marketing professional in pharmaceutical sector. Lead for FraBenelux.
Your new company
Our client is a mid-sized, privately-owned and innovation-driven company with a strong international footprint and specializing in a niche area. They are driven to seek life-changing medicines and solutions for patients. To strengthen their Marketing department, they are looking to recruit an Established Brands Assets Lead responsible for the Frabenelux region. The position is based in Belgium.
Your new role
The established Brands Assets Lead is responsible and accountable for overseeing and guiding strategic activities to ensure the growth and maximize the performance of the key cluster of Established Brands (EB), and this in compliance with local regulations.
- Brand Strategy Development:
- Ensuring alignment with the global strategy, especially regarding EB investment priorities.
- Identifying profit maximization opportunities and leading cross-business teams to deliver on them.
- Derives critical insights that will enable the behavioural change strategy to tailor EB benefits to customer needs.
- Drive the selection of the right investments to maximise brand value in the cluster countries
- Brand Tactics and Communication:
- Managing the Commercial Solutions Partner for the BeNeLux region.
- Implementing global brand tactics and developing customer-oriented local tactics.
- Tailoring communication plans to different customer needs.
- Customer Experience and Brand Performance:
- Contributing to CX and Customer Journey definitions.
- Validating their local relevance and providing input into global strategies.
- Regularly reviewing brand performance and forecasting.
- Collaboration and Risk Management:
- Facilitating best practice sharing among cluster countries.
- Advising on brand-related aspects for requesting countries.
- Identifying potential risks for continued success with EB.
- Market Research and Training:
Defining necessary activities for market research.
Managing the development of an EB commercial training program and material.
- Customer Insights and KPIs:
- Collaborating with Comex to track customer experience.
- Defining KPIs to monitor EB campaigns[
Your profile
- University degree (Master) in Business or Sciences
- At least 10 years of relevant work experience in the pharmaceutical industry with commercial & business scope
- Experience in mature product and/or generics field
- Has successfully managed product loss of exclusivity at global or a local level
- Strong interpersonal and intercultural skills
- Strong experience with digital promotion
- Experience in leading teams in a matrix organization and international setting
- Fluent in Business English, ideally knowledge of French and Dutch.
What you'll get in return
A permanent contract with an attractive salary and full benefits package. A dynamic work environment that values people's input and initiative.
What you need to do now
Are you interested in this role? Please click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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Summary
- Job type
- Permanent
- Industry
- Pharmaceuticals
- Location
- Diegem
- Specialism
- Life Sciences
- Pay
- According to experience
- Ref:
- 1103263
Talk to a consultant
Talk to Karin Opdecamp, the specialist consultant managing this position, located in Louvain-la-Neuve
Hays Louvain-la-Neuve, Rue Granbonpré 11, bat J bte 10
Telephone: 010 233 707
Accreditation number
VG 292/BUOSA W.INT.35 W.SO.35
Brussels n° 00322-406-20121217
JOB_5220137EB1103263